Quiet Revolution 2.0
There is a feminist movement underfoot that has been steadily gaining ground in the mainstream. Unlike the Quiet Revolution of the 1970s, which saw women leaving home to enter the workforce, today’s revolution is seeing women leaving the traditional workplace to start their own businesses.
Through home-based micro (less than 5 employees) and small businesses, women will create over half of the 9.72 million new small business jobs expected to be created by 2018. This is even more surprising considering that women-owned businesses only created 16 percent of the total U.S. jobs that existed in 2010.
Women entrepreneurs are also starting to stake a claim in traditionally male-dominated tech industries. The number of women starting tech companies nationally has doubled in the past three years. This influx of young female tech founders and executives is reflective of the enormous purchasing prowess of women who control 70% of online purchases worldwide.
“As a female in the primarily male-saturated tech industry I don’t think twice about breaking barriers… I just jump over, crawl under or run around them,” says Paula Patrice, Owner of PPweb Technologies in New York City.
“We’re a new generation of I-don’t-need-your-permission thinkers who, frustrated with cracks made by hammering at the glass ceiling, have pulled out the entire tool kit and are building our own workplaces.”
Make no mistake…the glass ceiling still remains a reality, but we believe the cracks are beginning to show.